Award: CAMPAIGN AWARDS \ C28. Public Affairs

For people living with diabetes, the flu causes higher rates of clinic visits, hospitalisations and even death. Flu vaccination is the most effective way to reduce the risks of flu complications among diabetes patients, however uptake remains low and Singapore’s diabetes clinical guidelines don’t provide advice on flu prevention. There was an urgent need to position flu protection as requiring immediate policy and patient attention in fighting the war on diabetes.

We created an army of partnerships across the diabetes care spectrum to deliver a patient and healthcare professional behavioural benchmark for policy makers, recruit policy influencers to stand behind our cause, and ensure a needed groundswell of patient engagement as a critical backdrop to our policy objectives.

Creating more attention to the topic of diabetes and flu than Singapore had ever seen, we proudly smashed every metric set on behalf of a vulnerable patient community.