Award: CAMPAIGN AWARDS \ C29. Public Education

In Taiwan, the prevalence rate of erectile dysfunction(ED) in Taiwan is high. However, men are embarrassed by ED issues, they prefer to find solutions online rather than visit doctors. There are many websites set up overseas and not be easily prosecuted. Many websites are full of exaggerated Ads of medications that claim to treat ED but turn out to be counterfeit drugs. To educate the right concept of dealing with ED, teach TA to clearly identify online fake drugs and encourage patients to seek right solutions, we not only invite the first female urologist to shares women’s viewpoints and create a “Hard Day” for men to induce discussion, but also hijack the online search behavior to fight against fake drugs. We also heat up the social buzz for positive atmosphere by personifying 4-level hardness for the healthy sexual talks on social media. Successfully change attitudes and behaviors!