Dr Vivien Chiong has been instrumental in growing NTU Singapore’s recognition as one of the world’s top universities today. She developed NTU’s Smart Campus brand positioning and placed it at the heart of her integrated communication strategy comprising Paid, Earned, Shared and Owned Media (PESO). She led her young in-house team to step up to the call for digital transformation. With no additional budget or headcount, she reconceptualised the award-winning HEY! magazine into an augmented reality title and designed NTU’s first Virtual House Open with 360-degree videos and photos. She is recognised for combining strategic insight with creative storytelling skills to fulfil organisational objectives, achieving 88% to 95% in positive perceptions in her PESO strategy. She shares her extensive experience widely: mentoring her staff, teaching communication students as a faculty associate and is currently the Chair of a national task force to build Singapore’s brand in Science and Technology.