What makes a PR professional of the year? Must they come from a big market like China? Or should they preside over a whole region? We bet we know an even more difficult position for a leader to be in – growing an agency, through a merge, in a struggling/politically unstable economy, as a foreigner.
Anthony Larmon comes from a background at Edelman and FleishmanHillard and spent his whole life studying and working in public relations. His passion for emerging markets and the ethical practice of PR brought him to Myanmar six years ago to preside over the first generation of practitioners and build an industry he loves from scratch. However, 2019 was one of Myanmar’s most challenging years since it opened in 2012. To make matters complicated, he embarked on what would be the country’s first-ever merger/acquisition in the communications industry at great risk to his existing business.