Award: CAMPAIGN \ C29. Public Affairs

High incidence rates of head and neck cancer in Taiwan reflect a need for increased public attention to environmental factors and improved government health insurance coverage. Our campaign, “See the Silver Lining on Head&Neck Cancer”, targeted this need. Our exhibition showcased patients’ cancer journeys and the supportive environment, in turn encouraging discussion and collaboration among key stakeholders. As a result of our efforts, discussions on head and neck cancer treatment rights doubled compared to the previous year, and the National Health Insurance Administration announced an unprecedented third negotiation meeting, providing patients a rare opportunity for reimbursement of new therapies.