Award: CAMPAIGN \ C35. Best Brand Strategy [NEW]

When Snickers combined forces with super Korean boyband BTS, the collaboration became one of the most talked about sensations in the entire world. It was the same in Malaysia, but instead of relying solely on the automatically popular product, we went the extra mile to take full advantage of its talkability. What followed was an insightful, entertain-to-convert social media approach that delighted a rabid BTS fanbase so much that it resulted in 3.9 million additional impressions and 400% more user-generated content. More impressive than those campaign numbers was the number we had to work with; RM40,000 for a two-month campaign that included ambitious video content, multiple photoshoots, and media buys.